Adidas Expects Last 3 Months Sales to Decline Amid Lockdown Returns

10 November 2020

    German retailer - Adidas expects its sales to decline in the last three months of the year following coronavirus lockdown returns. 


    The German sportswear giant’s Q3 sales fell 3% to 5.96 billion euros, while operating profit dropped 12% to 794 million euros, with average analyst forecasts having been 5.91 billion and 723 million, respectively. The brand expects a similar level of sales decline in Q4 based on more than 90% of its stores remaining open and client numbers not being hit as much by new lockdowns measures. 


    "While at the beginning of the quarter we were on track for growth in Q4, a worsening of the pandemic in many regions of the world is again requiring our patience and support," Chief Executive Kasper Rorsted said in a statement.


    The news come despite the brand’s forecast of a return to growth in China. Adidas predicted a return to growth in greater China in Q4, even though the year-ago period was strong, and said it expects to see a Q4 operating profit of between 100 million and 200 million euros.

    *The products advertised are only available to clients under Fondex Limited Seychelles (SDL No: SD037).


Cookies on Fondex

The Fondex website uses cookies to optimise user experience.

These cookies fall under the following categories: essential, functional and marketing cookies. Marketing cookies may also include third-party cookies.

Manage Preferences

You can customize your selection of which cookies you want to accept.

  • Essential

    These cookies are necessary for the website to function correctly and cannot be switched off.

  • Functional

    Functional cookies allow the website to remember users' preferences and the choices you make on the website such as username, region, and language.

  • Marketing

    These cookies are used to track visitors across our websites and show you more relevant ads. Marketing cookies also include third-party cookies from partners. For more information relating to data protection & collection please view our Privacy Policy and Cookie Disclosure.


The Company would like to inform you that it will terminate its operations under the "Fondex" brand by 30th of December 2022. If you wish to open a trading account, kindly visit