Nissan Unveils New Z Performance Sports Vehicle as Part of its Turnaround Plan

Nissan has unveiled its new Z performance vehicle on Tuesday, positioning the newcomer as an “approachable sports car for the modern age”.

The 2023 Nissan Z is the seventh generation of the automaker’s Z vehicles, which was first introduced with the Datsun 240Z in 1969.  “Ultimately, we created a Z that travels between the decades while being completely modern” - Alfonso Albaisa, global head of design at Nissan, said in a statement.

The new Z is a major part of the “Nissan Next” turnaround plan through March 2024, which is a combination of cost-cutting, cultural change, and product investment.

“Z is the pure expression of thrill. It is Nissan’s passion wrapped up on four wheels”, Nissan CEO - Ashwani Gupta, in turn, commented. 

With a 3.0-liter V6 twin-turbo engine, the new Z is rated at 400 horsepower and 350 pound-foot of torque. The new vehicle will come standard with a six-speed manual transmission. A nine-speed automatic also will be available, according to the company.  The interior features a 12.3-inch customizable digital driver information cluster as well as an 8- or 9-inch center touchscreen display.

The new model will be produced at the company’s Togichi plant in Japan and is scheduled to go on sale next spring, starting at around $40,000.

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