Trade ALPHABET

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    1. Wall Street legend Warren Buffett has said he always prefers companies with a durable competitive advantage over peers. Google's search engine dominates the online search market, and its massive scale and technology advantages will make it difficult for other companies to threaten that position over time. 2. The FANG stocks have led the Nasdaq composite higher during the past decade. However, Amazon.com (AMZN) and Netflix (NFLX) both have forward earnings multiples above 50, some of the highest valuations on the Nasdaq. Facebook (FB) has its own set of problems with abuse of its platform, potential government regulations and data security issues. A reasonable forward earnings multiple of 24.3 and relatively low headline risk make GOOGL's stock price the safest bet of the group. Alphabet has never been a dividend stock, but its impressive cash flow growth suggests it could opt for a dividend soon. 3. Google subsidiary Waymo is its autonomous vehicle business, and it could be worth much more than investors realize. Nowak says Waymo could ultimately reach a $175 billion market cap, more than the current market cap of Ford Motor Co. (F), General Motors Co. (GM) and Tesla (TSLA) combined. In mid-2018, Waymo announced it has logged 10 million driver less test miles on public roads. Uber, the closest competition, has driven only 3 million public test miles.
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Alphabet Inc. is an American multinational conglomerate headquartered in California. It was created through a corporate restructuring of the search engine Google in 2015. Google's initial public offering (IPO) took place in August 2004. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock. In 2011, Google made its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12. 5 billion. This purchase was made to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, and to help protect Google in its ongoing patent disputes with other companies (mainly Apple and Microsoft).In 2015, the search engine Google (1998-2015) restructured its business and reincorporated itself as Alphabet, a holding company whose major subsidiary would be Google, the world's dominant search company. Under the restructuring, investors were able to differentiate the results between the cash-cow Google and its money-losing "moon shot" investments in the "Other Bets" category.YouTube, Gmail, Google Play, Pixel phones, Google Cloud and the company's expanding hardware business are a few of the big-name products and services aside from the search engine.GOOGL accounts for 78.2 percent of the world's desktop search market and 79.4 percent of the mobile search market. Those numbers would be much better if Google wasn't banned in China, giving roughly 17 percent global mobile search market share to Chinese rival Baidu (BIDU).

1. Something worth keeping in mind when holding Alphabet's shares are its competitors, particularly Amazon.com (AMZN). The greatest long-term risk Amazon poses to GOOG is its encroachment into voice search - perhaps the future of search itself - where its Alexa virtual assistant has a huge first-mover advantage. Amazon is also seizing digital advertising dollars, as marketers shift spending to Amazon.com's growing platform and more and more lucrative product searches begin on Amazon than Google. 2. Another thing to worry about is the specter of regulation, which is getting bigger and bigger headlines. Facebook's problems have already attracted scrutiny that could envelop all of the major internet services giants. 3. There seems to be a moderate cyclical overvaluation, and GOOG shares are affected by this. Alphabet trades for about 34 times adjusted earnings, and yet earnings per share grew at just 15 percent in 2017. Legendary growth investor Peter Lynch advised trying to buy stocks at a price-earnings ratio equal to or less than the earnings growth rate, and that rule of thumb still stands today.

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