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Thinking of trading HOME DEPOT?

    1. Recently, they did have strong earnings. According to the latest quarterly report, the chain has had a 3. 2% increase in same-store sales globally, and 3. 7% in the US. 2. Home Depot has a network of stand-alone stores that customers visit often. It has a digital ecosystem around that which positions them to remain a strong player with more room to grow, especially if other retail chains falter. 3. Specifically, a healthy housing industry and continued market share gains should allow comps to rise by about 5% for the second straight year as financial metrics like operating margin and return on invested capital continue to far outpace rivals inside and outside of the industry.
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Home Depot is an American retailing company which sells home improvement supplies. It was founded in 1978, and is headquartered at the Atlanta Store Support Center. Even though they have branched out to different markets, like Canada, Mexico, China, the UK and South America, they have had some controversy over the years.These have ranged from a patent law controversy, to a breach in the payment system.Another area where Home Depot has invested heavily is catering to its "Pro" customers, think handymen, general contractors, professional renovators, property managers, and others whose professional livelihoods depend on maintenance and repair projects. Sales to pro customers once again out-paced sales to DIY customers, a trend that has continued for several consecutive quarters.

1. Home Depot isn't a stranger to controversy, and it has reflected on their stock prices over the years, with each controversy, there was a price drop in their stock. 2. Lumber prices have collapsed in the past year, which pressured sales to the tune of $200 million. If not for these two trends, comps would have landed at around 4.5% in the U.S. rather than the 3% rate the retailer actually reported. The drop on same-store sales growth was blamed on two things: bad weather and lumber price depreciation. There are two takeaways from these reasons, one, the company is far too dependant on the material, or its business model lacks diversity. This is something investors should have in mind.