Trade NIKE

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Thinking of trading NIKE?

    1. One reason to invest in Nike is its diversification which will move nike to a whole new level for a long time coming. Most investors see Nike as catering for mainly male individuals, however, the brand has broadened and explored the women's apparel category, which in the latest quarter has proved to be fast growing. 2. Also, Cowen's analyst John Kernan endorsed Nike pushing his price target from $80 to $90 moving the stock from a neutral to an outperform rating. He believes in their "Triple Double" and that Nike will continue growing in profit margins. 3. ike has been able to develop its own platform for selling its products directly to its customers. It has about 1,200 Nike stores and an e-commerce business that continues to grow.
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Nike, the American sportswear company once known as Blue Ribbon Sports, has its headquarters in Beaverton Oregon and was founded in 1964 by Bill Bowerman and Phil night. The student teacher relationship between the two formed at the University of Oregon saw them creating a brand recognised worldwide. The first ever Nike Brand shoe was launched in 1972 and ever since then the brand has just expanded on an unbelievable level.A lot of endorsements contributed to the success of Nike. Incredible athletes like Michael Jordan, Tiger Wood, Roger Federer and Mia Hamm endorsed the Brand and gave it a boost into what it is today. The NikeTown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering customers a full range of Nike products. In the 1990s the company's image briefly suffered from revelations about poor working conditions in its overseas factories.Nevertheless, Nike stock has delivered a return of more than 600% over the last 10 years. In the last five, the stock has more than doubled. Nike stocks hit an all-time high ten days after they launched a controversial campaign featuring Colin Kaepernick. Shares closed at 83. 47 that Thursday evening which is a little more that its current price $83. 26.

1. One thing that may be an issue for investors is the fact that the Nike stock is expensive, however you have to pay up for quality. That being said, with the stocks being expensive, the company's dividend yield is fairly low which means little income from stocks and poor downside protection. 2. Although Nike has been doing great in certain categories, things may start to get very difficult. Its Global GDP growth is trailing off and may affect Nikes International markets.

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