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    1. A number of economies favor the consumption of platinum for the purpose of making jewelry. Given the increased popularity of white metal jewelry in the US and also emerging markets, it is also seen as a good investment market. 2. Given the great amount of uses for platinum and its comparative rarity to gold, the platinum market tends to trade at a higher price than gold. Due to its value as a scarce precious metal, the price movements in platinum can be strong. Like gold, it is felt that it is a market which could sustain a bullish trend even though the market direction is bearish.
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Platinum is a rare chemical element found in the Earth's crust. Platinum is used in two major business sectors, the automotive industry and jewelry. Demand platinum for use in catalytic converters for cars make of this metal a very valuable and necessary one, while traders also covet the metal as a financial asset and store of value. Jewelry buyers seek platinum for its beautiful shiny appearance and resistance to tarnishing.Platinum is extracted from placer deposits, which are naturally occurring concentrations of heavy minerals. These deposits accumulate as a result of the effects of gravity on moving particles. Platinum miners also extract the metal from sperrylite and cooperate, which are ores that contain platinum. The Bushveld Complex in South Africa contains the largest reserves and supplies over 75% of the global output.

1. There is considerably less platinum available in the market than gold (Only 200 million ounces of platinum reside above ground compared to 5 billion ounces of gold), which is an important factor to have in mind when considering supply as a deciding factor on the metal's price. 2. Platinum's global supply is an important factor to have in mind, South Africa accounts for such a large percentage (more than 90%) of it that it's impossible to deny the impact this country has on prices.